Content Community:Competitor analysis BeginnersIntermediateNew
Description
During this session find out what competitor analysis is, how you can do it, and what the benefits are.
Competitor analysis is a technique you can use to research your competitors' strengths and weaknesses. It's a useful way to get ideas for improving your content. You can also use competitor analysis to find gaps in your existing content.
Target audience
- Members of the Content Community
- University website owners and editors
Topics covered
- What is competitor analysis and why you would do it
- How to carry out a competitor analysis and what to cover
- Where to find commonly requested metrics
- Case studies
- Competitor analysis group activity
- Q&A
Format
Workshop
System requirements
MS Teams
Key information
- We'll use Microsoft Teams for the session
Duration
1 hour
Frequency
Content Community events typically run once a month.
Related courses
- Content Community workshop: using data to improve your content (August)
- Content Community workshop: Creating user-centred content (August)
- Content Community: Balancing your data needs with your users' privacy needs
- Content Community:Using Google Search Console
- Content Community: metadata for content editors
Events available